But you should never buy a computer in the Apple Store, no matter how cool the hipster Genius makes you feel. By all means, go, check out the newest models, and take care of your repairs. With very few exceptions, the price for a Mac at the Apple Store will remain consistent from the day it is released to the day it is discontinued.Īpple’s done a great job catering to Mac fans with stores that are monuments to aesthetically pleasing design and staff that are as Apple-focused as the shoppers. On any given Mac laptop or desktop computer, you’ll always find the highest price at the Apple Store. It's exactly the same computer as one purchased at any other authorized source. The ghost of Steve Jobs doesn't sprinkle magic iDust on it, and the Geniuses haven’t loaded it up with bonus software. There’s nothing special about a Mac purchased from the Apple Store.